SOCIAL MEDIA STRATEGY
A COMPREHENSIVE SOCIAL MEDIA STRATEGY INCLUDES BOTH ORGANIC AND PAID EFFORTS TO MAXIMIZE REACH AND ENGAGEMENT.
ORGANIC SOCIAL MEDIA FOCUSES ON BUILDING COMMUNITY THROUGH CONTENT CREATION, AUDIENCE INTERACTION, AND BRAND PRESENCE, WHILE PAID SOCIAL MEDIA INVOLVES TARGETED ADVERTISING CAMPAIGNS TO DRIVE SPECIFIC OUTCOMES LIKE TRAFFIC, LEADS, OR SALES USING PLATFORMS SUCH AS META ADS, GOOGLE ADS, AND TIKTOK ADS.
TOGETHER, WE CAN CREATE A COHESIVE APPROACH TO GROWING AND CONVERTING YOUR AUDIENCE.
ORGANIC SOCIAL MEDIA STRATEGY
SOCIAL STRATEGY DEVELOPMENT
TAILORED STRATEGY ALIGNED WITH BUSINESS GOALS PLATFORM SELECTION (INSTAGRAM, FACEBOOK, LINKEDIN, ETC.)
CONTENT PLANNING & CREATION
CONTENT CALENDARS
GRAPHIC DESIGN, VIDEOS, AND CAPTIONS
BRAND MONITORING
COMMUNITY ENGAGEMENT
REPUTATION MANAGEMENT
INFLUENCER COMMUNICATIONS
PARTNERSHIP OUTREACH AND MANAGEMENT
AMBASSADOR PROGRAMS AND INFLUENCER COLLABORATIONS
PAID SOCIAL MEDIA STRATEGY
PLATFORM SELECTION
CHOOSING THE RIGHT AD PLATFORMS (GOOGLE, META, TIKTOK, ETC.)
PLATFORM-SPECIFIC STRATEGY RECOMMENDATIONS
SEGMENTATION
AUDIENCE TARGETING BY DEMOGRAPHICS, BEHAVIORS, INTERESTS
LOOKALIKE AND CUSTOM AUDIENCES
CAMPAIGN SETUP & MANAGEMENT
AD CREATION AND COPYWRITING
BUDGETING AND BIDDING STRATEGY
A/B TESTING AND PERFORMANCE OPTIMIZATION
CONVERSION ANALYTICS
CONVERSION TRACKING SETUP (GOOGLE ANALYTICS, META PIXEL)
REPORTING AND PERFORMANCE INSIGHTS
